The same flavoursomeness, but better

On 26 March in Milan we presented the “new us”: the same flavoursomeness and quality, but restyled with a new brand, new packaging and a truly outstanding advertising face. Because this time we wanted to use some of that painstaking attention we have always reserved to substance.

Together with us in this new chapter of our history, we chose the Italian chef that has won the highest number of Michelin stars in his career. We don’t mean to be snobs, but those who do things in the best possible way want to surround themselves with beautiful like-minded people. We chose Bruno Barbieri and he chose us, especially to be able to talk about each other in a genuine everyday ambience, consisting of a focus on quality, attention for detail and love for the truly important things in life: our dear ones and what the put on our table every day. Because food is an extremely serious thing, it influences our health and, therefore, our happiness. And Sgambaro has always been and will always be pasta of outstanding quality, chosen by great families that every day take care of their well-being, just like the Barbieri family

The new logo draws inspiration from the history of Italian workshops, artisan traditions so dear to us. Along with our history, there is obviously room for the contemporary world: icons, illustrations, fresh and topical graphics that show the quality of bygone times, bringing it to the present day.

The Yellow Label line is the one that was given the greatest attention for the time being: the packaging has been restyled also in terms of materials and it can finally be entirely recycled as paper. Because you’re aware of how much we care about always looking for and finding new ways to reduce the impact of our supply chain on the environment.

As we wrote in one of our posts live from Milan, we truly hope that this new image will please the eyes as much as our pasta pleases your palate.

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